June 30, 2022

WWE Brand Division Format ‘Essentially Over’ [Report]

WWE returned to the brand division six years ago. According to a new report, the format is “essentially done” now.

It’s been six years since WWE has returned to the brand split for its main roster stars, but a new report suggests the format will end soon.

In recent weeks, WWE has featured numerous Raw stars out Smack down and vice versa. There’s only one World Championship for Male Superstars (Roman Reigns is the undisputed WWE Universal Champion) right now, and The Usos defeated RK-Bro on SmackDown last week to become the “Champions WWE Tag Team Championships”.

speaking on Live Wrestling Observer (h/t Ring News), Bryan Alvarez reported that the brand’s split format “is basically over” now, pointing out that several Raw stars are going to be on this week’s edition of Smack down. Mike Johnson of PWInsider.com recently reported that Seth Rollins, Cody Rhodes and Kevin Owens are set to appear on Smack down this Friday.

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“It’s nothing official, but the brand extension is basically done,” Alvarez reported. “Half the RAW team will be on SmackDown on Friday. Cody will be there, I think Seth will be there.

Reigns defeated Brock Lesnar in a “Winner Takes All” Unified Title bout at WrestleMania 38 to become the undisputed WWE Universal Champion. He and The Usos appeared on Raw frequently over the past two months, and RK-Bro has made several appearances on the Smack down brand.

RELATED: The Usos’ Win Over RK-Bro Was a ‘Last Minute’ Booking Call [Report]

For the 2019 Superstar Shake-Up, Vince McMahon introduced a “generic card rule” which allowed four superstars from each brand to appear on the opposite brand per week. The rule was removed after the 2019 WWE Draft and Smack downgoes to Friday nights on FOX.

An interesting long-term booking call by WWE

WWE’s decision to return to the brand split in 2016 was a big success in many ways. Having different championship belts on each brand has really helped the company create new main event stars, after all. So it’s certainly interesting to see the company essentially moving away from formatting and brand separation rules, at least for now. Instead of pushing different tag teams and World Championship holders on Raw, WWE has put all of its eggs in one basket here. Only time will tell if the decision to go all-in on The Bloodline’s historic push pays off in the long run.



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