The relaunch of a dynamically reimagined Decorex Africa will delight many decor, interior design and lifestyle enthusiasts about the new vision and purpose surrounding some pretty cool trends.
Using the radical power of curation and combining high-value content with hard-working mechanics, Decorex Africa is transforming into a hybrid marketplace and growth accelerator.
Here’s what’s new:
An iconic brand is reinvented
To evolve the Decorex brand identity in a way that pays homage to its heritage, while leading it into the future, a new design system had to be created to allow room for play and evolution, while viewing identity as a sum of its parts as opposed to individual elements.
Improved virtual spaces
Decorex Africa’s 100+ live events have launched thousands of businesses and its online platforms have evolved and grown alongside these iconic events to ensure it remains authoritative and relevant. Now, exciting new developments are in the works for Decorex Africa Virtual Spaces.
Photographer: Micky Wiswede
The two highly curated shows, managed by industry leader RX Africa, will showcase innovations in home, architectural and lifestyle products for the residential, commercial, hospitality and office sectors. A series of new features focused on curation and guided by key insights will also be launched. Each responds to a specific need, want, gap or opportunity, including Campus, Unorthodox, Shop Decorex, Future Present, Circular Lab and Material Futures.
100% Design South Africa
100% Design South Africa is the country’s largest contemporary design exhibition in Africa and showcases furniture and product design, as well as art, literature and crafts. An incredibly high caliber of stand design and aesthetic quality is maintained throughout the show to create an immersive physical design event, which is then also extended to all digital platforms.
As the only international design fair in Africa, 100% Design South Africa attracts thousands of buyers from across the continent and as far away as France, Hong Kong, Italy, United Arab Emirates, UK United, the United States, New Zealand and Brazil.
In 2022, Decorex Africa is launching summits in Johannesburg and Cape Town as platforms for sharing and connecting to serve the local design community. Held over one day in each city and running alongside the shows, these summits will feature a selection of African and international designers who will be invited to share their views on how we can reimagine the world.
As the world gradually moves into a post-pandemic era, celebrating the imagination is more important than ever. Marketing world-class products, designers, brands and ideas, Decorex Africa prides itself on marketing inspiration too. The new way forward is phygital, combining digital and physical iterations, with neither more important than the other.
Photographer: Micky Wiswede
Decorex Africa and 100% Design South Africa are at the CTICC from June 16-19, 2022 and at the Sandton Convention Center in Joburg from July 28-31, 2022.
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