And speaking of Prime, in the previous campaignamazon was promoting Prime membership and had benefits such as the first month free on an Out-of-Home campaign. The current campaign is promote the sale of 11.11 on the entire website and for all users, you do not need to be a prime member to benefit from this offer; however, Prime users will have early access to the sale. In line with the OOH campaign, the actual sale will start on November 11, but for Prime users, the sale will start on the 9th to get a longer window of time to take advantage of the sale. Another thing that caught our attention is the mention of VISA, because amazon offers an additional 15% discount when using a VISA credit card from Adib Bank.
Following Amazon’s usual league motto, “Spend less.” Smile More.” The current campaign motto is “Buy Deals, Save More.” promising viewership reductions of up to 25%.
Last but not least, the campaign used almost every OOH format to spread the word, as they used deck billboards, digital screens, billboards, streetlights, mega coms, and single pole. Additionally, the campaign was spotted in Dubai and Sharjah around the first week of the current month.