August 12, 2022

Pinterest is launching a new ad format for its Ideas Pins

This week in social media news, Pinterest is launching a new advertising format called Idea ads, Twitter will allow businesses to display location, times and contact information on their profiles, YouTube Shorts now hits 1.5 billion monthly users and more.

Pinterest showcases new video ads and image-based ideas

Pinterest has launched a new ad format called Idea Ads, which will allow advertisers to showcase a brand’s website, get step-by-step breakdowns, view ingredient lists, and more. Similarly, Pinterest’s new “idea ads with paid partnership” allow Pinterest creators to partner with brands for interactive storytelling. In the same blog, Pinterest announced a new paid partnership tool for creators, allowing them to tag partner brands in their content.

Why is this important: Pinterest’s new Idea ads are an extension of its TikTok-like idea pins, a multi-page video format launched in May 2021. According to the platform, people who saw Idea ads were 59% more likely to recall the brand. And brands that have worked with creators have seen their awareness increase by 38% and their pin awareness by 37%.

Globally, brands and advertisers are seeing increased traffic to their business from “idea ads with paid partnership,” including Gatorade and Scotch in the US, and MAC Cosmetics Australia, according to Pinterest.

The details: Available in 30 countries around the world, the new Idea ad format offers full-screen, multi-page storytelling where advertisers can showcase their ideas in action.

And with the new Paid Partner Tool, creators will be able to showcase sponsored offers by tagging partner brands directly in their content.

Twitter allows local businesses to post location and contact details

Twitter has launched a new feature called Location Spotlight which will allow brick-and-mortar businesses with business accounts to display a contact card detailing their location, hours, and additional contact methods on their profile.

Why is this important: The new feature makes Twitter a one-stop shop for consumers researching brands, products and services by allowing stores to display the kind of information users normally go to Google for.

The details: Offered in the US, UK, Canada and Australia, Twitter’s Location Spotlight is available to users of Twitter Professional accounts and appears on a business profile.

Users who tap on location can get directions to the business through a third-party mapping app like Google Maps. The new feature is similar to business information cards on Google Maps and was released on the heels of Twitter’s launch of several commerce-related features such as virtual storefronts and product drops.

YouTube Shorts attracts 1.5 billion users per month

Over 1.5 billion people now watch YouTube Shorts monthly reports The edge.

Why is this important: YouTube has tried to compete with TikTok in several ways, including offering some creators up to $10,000 per month when they make popular videos, depending on viewer engagement and location.

As more and more YouTube users venture into short films rather than long-form videos, monetization and ad revenue has become an issue. In May, the platform began serving Shorts ads globally, but it was not sharing ad revenue with creators at the time.

The details: After about two years of YouTube offering cash bonuses and expanding features to compete with TikTok, 1.5 billion viewers watch short videos on Shorts. In total, about 2 billion logged-in users visit the platform each month, while Shorts recorded 30 billion views per day, in April.

Meta to Roll Out Social Hangout Hub, Horizon Home, and Quest 2 Headsets

Horizon Home, a personalized social hub where you can socialize with friends and watch videos before embarking on an experience, is coming to the Quest 2 headset, Meta Founder and CEO Mark Zuckerberg announcement.

Why is this important: Until now, the Quest 2 didn’t offer a simple, dedicated way to socialize and required users to do things like join a party or play games to hang out with their friends. The Horizon Home update offers a new way to socialize online in the world of virtual reality (VR).

The details: Demo by Mark Zuckerberg and free mountaineer Alex Honnold, the Horizon Home update lets users choose a home, such as a space station or a patio overlooking a mountain range, where they “wake up” after putting their headphones for the first time.

Users will also be able to upload their own environments to call home. Rather than free locomotion, the new feature uses hotspot locomotion to reduce the likelihood of users’ VR avatars colliding with each other.

“Party leaders can unilaterally remove guests from the party and from Meta Horizon Home,” a Meta spokesperson said. Tech Crunch. Additionally, any user can use the system-level blocking option or submit a report while guests can leave a social situation with one click to instantly disconnect from voice chat and the general environment.

Source link