August 12, 2022

Loyalty360 reads: July 25: Macy’s launches new small-format stores, Hilton’s first global brand platform, and more

Macy’s announces out-of-mall small-format stores
Macy’s announced that the company will open four new small-format non-mall stores this fall. Locations will include Market by Macy’s, a smaller store that offers an assortment of fashion trends, as well as the first-ever Market by Macy’s off-price location and Macy’s Backstage. The company is focused on repositioning its physical store footprint to better serve its customers and effectively support sales growth in the omnichannel market.

Macy’s strives to optimize a seamless customer experience across all touchpoints. Customers can pay their bill or pick up their orders at the “At Your Service” counter inside the store, a dedicated location for Macy’s in-store pickups and returns. Shoppers can earn and redeem Star Rewards and use their Macy’s credit card in both places, creating a seamless experience. Customers without a Macy’s Card can enroll in the free Bronze Rewards program in-store or online.

Hiltons Announces First Global Brand Platform
Hilton announced its first global brand platform that highlights the importance of the hotel stay during the trip. He’s launching ‘It Matters Where You Stay’, a new ad campaign featuring Paris Hilton to showcase the platform, using humor to poke fun at what can go wrong when booking or traveling .

Hilton used TBWA’s Disruption methodology to craft the new vision, born out of the idea that the hospitality industry has become almost entirely destination-focused, not the stay-focused itself. Consumer research has revealed that “the stay” is the crucial element that can make or break any trip. The platform will span nearly every consumer touchpoint, from consumer-to-consumer advertising to the travel planning process and guests’ stay at Hilton, as well as post-stay.

Automakers launch VR platforms in Metaverse
Automotive market leader Maruti Suzuki India has launched the company’s metaverse platform. NEXAverse is the company’s new metaverse platform that will allow consumers to discover cars in the metaverse.

Maruti Suzuki India has unveiled the new Grand Vitara, a mid-size SUV on NEXAverse, as the world’s first car that can be reserved through a metaverse platform. The company is launching the virtual reality platform to meet the needs of young, digitally savvy customers.

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