A LinkedIn post becomes a gangbuster, as entrepreneurs, marketers and designers debate how to design a “great” business card.
Australian writer and founder of media agency Hustlr, Daniel Abrahams, shared the image of a business card on Thursday, praising its “awesome design.”
The business card features the email address of Maggie High, owner of San Francisco-based baby bib retailer, Singing Bear.
The email address is annotated, highlighting the “@singingbearshop” part as the brand’s Instagram ID, the “singingbearshop.com” part as the website.
The ‘Maggie’ part is labeled, simply, ‘me’.
At the time of writing, Abrahams post has over 126,000 reactions and 2,350 comments.
Many reviewers echo her thoughts, calling the business card design “so clean,” “perfect” and “gorgeous,” and stating that “simplicity always wins.”
One marketing designer called it “the most brilliantly simplistic piece of marketing I’ve seen in a while.”
However, this is the Internet. And, of course, not everyone was so full of praise.
Some have noted that the information that is typically included on a business card is missing here – a last name, phone number, or any indication of what the business is doing, for example.
This only leads to more questions. Most urgent: is there more information on the back?
But also, does this business owner want to share these details? Its target audience is parents of young children, probably millennials. These are people who like to connect digitally, at least at first.
One commentator even joked, “Where’s the fax number?
Others have asked who is still using business cards these days, with some pointing to the environmental drawbacks of printing them, when so many cards are ultimately thrown away.
In response, reviewers noted that the design works just as well in a digital format. It certainly caught the attention and imagination of the masses on LinkedIn, at least.
Finally, some people just disagreed with the design itself, suggesting that the map is “way too loaded” or that it “doesn’t motivate me to find out more”.
One commentator, a UX architect, said this was a classic case of “form over function”.
“It’s a novelty that sacrifices utility for momentary pleasure,” they said.
SmartCompany contacted High herself, but at the time of writing we have not received a response.
Is this a good or a bad design? Genius or reckless? A tactful, customer-focused marketing campaign, or something that took off unexpectedly?
One thing’s for sure, any business that gets so much attention and puts their information on so many LinkedIn feeds must have done something right.