With one month of PPM data on the books for 2022, there are notable share growth trends from a year ago and from the November 2021 survey period, the last month unaffected by stations in the format. Christmas music and their impact on most other formats.
Based on Indoor RadioAccording to Nielsen PPM’s analysis of data on the average quarter-hour share in all markets Monday through Sunday from 6:00 a.m. to midnight, three formats show significant growth among people aged 6 and over. January 2021 to January 2022: Classic Hits (5.4-5.7), Adult R&B (4.8-5.1) and Sports (3.9-4.6). Of these three, the only one to win since January 2020 is also adult R&B (4.5-4.8-5.1). Although it has a smaller station base in the format, Rhythm AC is also up year-over-year (0.9-1.3) with its highest measured share in addition to three years, fueled by successes such as Communicacion XERSA’s “Magic 92.5” XHRM. in San Diego.
From November 2021 to January 2022, there is a key growth trend: news/talk (10.8-11.5), where the format reaches its highest level of sharing since 12.4 after the insurgency of February 2021. All news, also up from November (2.2-2.7), offers its highest share since the first full COVID lockdown measurement period of April 2020.
Looking at PPM trends among people aged 25-54, seven formats grew by three-tenths of a split point or more year over year: Adult Contemporary (7.4-7.7) , CHR (6.2-6.5), hot AC (4.7-5.2), classic hits (4.8-5.1), regional Mexican (4.2-4.5), hip- hop/R&B (3.6-3.9) and rhythmic AC (0.9-1.5). For regional Mexico, the trend represents a continuous growth story from January 2020 (3.8-4.2-4.5). For AC, discounting IPs during its shift to holiday music, the January 2022 7.7 marks its highest share of 25 to 54 since February 2020.
As is the case with 6+, the only noticeable uptrend in the 25-54 Nov 2021 demo is for News/Discussion (7.2-7.7) and All News (1.3-1 .6), where the former’s share was the highest since April 2021. , the latter at its highest level in more than three years.
Among 18-34 year olds, four formats gained 0.3 or more from January to January: classic hits (4.5-4.8), classic rock (4.3-4.6), sports (2.8- 3.1) and rhythmic AC (1.0-1.8). AC (7.5-8.1), Classic Rock (4.2-4.6) and Rhythm AC (1.5-1.8) were notably up from November.