Printing Industry – an ever-changing industry with customer preferences and demands changing frequently. If you print business cards, banners and other advertising materials; this can help you engage companies looking to print advertising material. However, not all businesses want to choose ordinary templates for their business cards. Instead, they would like ready-to-use designs.
If you let customers design their own business cards by integrating business card design software, you can better engage customers.
Here are the features you need to make sure you have in the business card design software you choose.
The business card design software you choose should have several easily customizable templates in different colors, styles, and themes. Various color models will allow all professionals – salespeople, lawyers, engineers, etc. to design their business cards as they see fit.
Good quality business card design software always has a user-friendly and interactive interface with a variety of editing options. The tool should allow your customers to change the text color, size, format, rotate it or align it horizontally or vertically as they wish. For customers wanting to start designing from scratch, there should also be an option to upload an image of their choice from their phone, PC or social media gallery.
Preview and save options
Your business card design software should allow your clients to preview the final design. This gives your customers a better idea of how their printed card will look. In case they are not happy with the final design, they should be able to modify and give the finishing touches as per their requirement. This should also allow them to save the design for future reference.
Image upload preferences
Once customers have designed the card, they should be able to download the file as a reference to check the quality of the printed cards when delivered.
Control of printing methods
The business card design software you choose should allow your customers to choose the printing method they want for their business cards. Since they have a better idea of how they want their printed card to look like, your tool should support multiple printing methods, including hot stamping, direct printing, silk printing, etc. .
Google fonts support
Customers may not find the fonts provided by your software suitable for their business card design. Therefore, make sure your business card design software allows you to add Google fonts so clients can use them to make their designs unique.
Your business card design software should also provide an option for your clients to design SVG images. SVG support makes it easy to manage SVG colors and create a unique design for customers.
Single/duplex printing option
In general, companies often choose to print business cards on one side and leave the other blank. This implies that all information is only on one side – the printed side.
However, as an administrator, you should be able to decide whether you want to offer a single-sided printing option or a double-sided printing option depending on your budget and printing scope. Today, double-sided printed cards are also trending with several companies seeking them to add additional information like QR code to the back of a business card.
If you want to grow your business and build a profitable business client base, business design software is an ideal choice. By choosing the right card design software with user-friendly features, you can easily get the best return on investment.