December 2, 2022

Aspect ratio: news/talk, AC still tops, while sports, adult hits grow across the board. | Story

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News/Talk and Adult Contemporary remain the top two radio formats, both year-to-date and in October 2022, based on Indoor RadioNielsen’s latest monthly analysis of quarter-hourly average PPM share data between markets Monday through Sunday from 6 a.m. to midnight, which includes the average monthly AQH shares of each format to calculate delivery from January to October in 2020, 2021 and 2022.

When it comes to trends, the balance is tipped in favor of AC, which, when comparing year-to-date shares across all key demographics from 2020 to 2022, shows half a point share growth. for people aged 6 and over (shown here), and nearly a full share point (0.9) for people aged 18 to 34. In this demo for 2022 to date, AC is only 0.1 behind CHR, the usual leader, while among people aged 25-54, AC is half a point ahead of the news / discussions.

PPM Format Share Trends People 6+ YTD 2022
Format January-October 2020 January-October 2021 January-October 2022
News/Talk 11.1% 11.2% 10.9%
Contemporary Adult 7.5% 7.6% 8.0%
Country 6.6% 6.2% 6.0%
Classic Achievements 5.6% 5.6% 5.9%
classic rock 5.4% 5.1% 5.2%
Urban Adult Contemporary 4.8% 5.1% 5.1%
CHR 5.6% 5.3% 5.0%
hot AC 4.5% 4.5% 4.5%
Sports 3.4% 4.0% 4.3%
Spanish hits for adults 4.0% 4.3% 4.0%
Mexican Regional Spanish 3.2% 3.1% 3.1%
Urban Contemporary 3.1% 2.7% 3.0%
Contemporary Christian 2.5% 3.0% 2.9%
Success for adults 2.2% 2.4% 2.6%
Modern/alternative rock 2.6% 2.5% 2.5%
New 2.4% 2.2% 2.4%
rhythmic CHR 2.1% 1.9% 1.8%
Classic 1.6% 1.6% 1.6%
Rhythmic AC 1.0% 1.0% 1.3%
Rock 1.5% 1.4% 1.3%
Alternate to album 1.0% 1.1% 1.2%
mainstream rock 1.0% 1.0% 0.7%
Source: Nielsen Total Week People 6+ AQH Stocks, PPM Markets

News/talk, while still comfortably ahead of AC in 6+, a lead driven mostly by older listeners, is the only one of the top five ranked formats with no real growth story, unless you count a 0 rise, 2 compared to YTD 2020 among 18-34s, where the format ranks eighth.

AC aside, other formats with gains of at least 0.3 since YTD 2020 among ages 6+ include sports, up nearly a point (0.9), hits for adult and Christian contemporary (0.4 each), and the classic hits, urban AC and rhythm AC (0.3 each). With the exception of Contemporary Christian not winning in the 18-34 age group, the other formats above are up with 18-34 year olds, 18-49 year olds and 25-54 year olds.

Looking at 2022 by month since January, only two of the above formats are up 0.3 or more from the first of the year among ages 6+: sports and adult hits. The former is again the top performer, up 0.6 among 6+ and 0.7 and 0.8 among 18-49 and 25-54 year olds, respectively. Visits among adults are also up in all areas, especially among those aged 18-49 and 25-54, where they increased by 0.6 and 0.7.

PPM format share trends January-October 2022
Format January 22 February 22 March 22 April 22 May 22 June 22 Jul 22 August 22 Sep 22 October 22
Contemporary Adult 8.0% 8.0% 7.9% 7.9% 8.1% 8.2% 7.9% 8.0% 7.9% 7.7%
Success for adults 2.4% 2.5% 2.6% 2.7% 2.6% 2.6% 2.7% 2.7% 2.7% 2.7%
Alternate to album 1.1% 1.1% 1.2% 1.2% 1.1% 1.2% 1.1% 1.1% 1.2% 1.2%
CHR 5.0% 5.1% 5.0% 5.0% 5.1% 4.9% 4.8% 4.9% 4.9% 4.8%
Classic Achievements 5.7% 5.8% 5.7% 6.0% 6.0% 6.0% 5.9% 5.8% 5.8% 5.9%
classic rock 4.7% 4.7% 5.2% 5.2% 5.2% 5.5% 5.6% 5.3% 5.3% 5.2%
Classic 1.8% 1.8% 1.7% 1.6% 1.6% 1.5% 1.5% 1.5% 1.5% 1.5%
Contemporary Christian 3.0% 3.0% 2.9% 2.7% 2.7% 2.9% 2.9% 2.7% 2.9% 2.9%
Country 5.6% 5.7% 5.9% 6.1% 6.1% 6.0% 6.3% 6.2% 6.2% 6.2%
hot AC 4.4% 4.4% 4.3% 4.4% 4.6% 4.7% 4.5% 4.4% 4.5% 4.4%
mainstream rock 0.9% 0.9% 0.7% 0.6% 0.7% 0.7% 0.7% 0.7% 0.7% 0.7%
Modern/alternative rock 2.2% 2.3% 2.4% 2.4% 2.6% 2.7% 2.6% 2.7% 2.7% 2.7%
New 2.7% 2.6% 2.6% 2.5% 2.3% 2.2% 2.3% 2.3% 2.3% 2.4%
News/Talk 11.5% 11.5% 11.3% 10.7% 10.5% 10.4% 10.6% 10.8% 10.8% 10.8%
Rhythmic AC 1.3% 1.3% 1.4% 1.3% 1.3% 1.2% 1.3% 1.3% 1.4% 1.2%
rhythmic CHR 1.7% 1.9% 1.8% 1.7% 1.8% 1.9% 1.8% 1.7% 1.7% 1.8%
Rock 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.3% 1.2% 1.2%
Spanish hits for adults 2.7% 2.8% 2.7% 2.7% 2.7% 2.7% 2.8% 2.8% 2.7% 2.8%
Mexican Regional Spanish 3.3% 3.3% 3.1% 3.1% 3.0% 3.0% 2.9% 3.1% 3.1% 3.1%
Sports 4.6% 3.6% 3.9% 4.4% 4.5% 4.1% 3.7% 4.1% 4.5% 5.2%
Urban Adult Contemporary 5.1% 5.0% 5.2% 5.2% 5.0% 5.0% 5.0% 5.0% 5.1% 5.2%
Urban Contemporary 2.8% 2.9% 3.0% 3.0% 3.1% 3.1% 3.2% 3.1% 3.0% 3.1%
Source: Nielsen Total Week People 6+ AQH Stocks, PPM Markets

Leading other formats with stock gains of 0.3 or more from January to October, the country, which continues to work to reverse its steady year-over-year downward trend of 6.6 January to October. 2020 to 6.0 Jan-Oct. 2022. Like sport, country also progresses by 0.6 among 6+, while it gains 0.7 among 18-49 and 25-54 year olds.

Modern/Alternative Rock and Classic Rock are also up across the board, while the Urban Contemporary gain is driven by the 18-34 demo, where it is up half a point since January. Classic hits, while flat or up just 0.1 among older demos, gain 0.3 among 18-34 year olds.

While news/talk and AC are also October’s PPM share leaders among ages 6+, that’s a different story in other key demos. AC retains a lead over CHR in the 18-34 age group, which it has held since June, while staying ahead of second place CHR with 18-49, and ahead of news/talk in the 25-54 age group, after having took the lead in April.

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